Social Media Marketing Courses
Build your online presence with Abacus Training Solutions.
Our Social Media Marketing Courses teach you how to plan, create, and manage effective digital campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn. Learn to develop engaging content, analyse performance data, and run successful paid advertising to grow your business or professional profile.
Delivered online and accessible across Oxford and the UK, these courses combine expert tuition with real-world insights, helping individuals and organisations gain the confidence to succeed in today’s digital landscape.
Facebook for business
This Facebook for Business course will show you how to use Facebook effectively for your business.
It starts by examining Facebook’s history and its phenomenal growth to almost 3 Billion active users.
You’ll learn how to set up and optimise your Facebook Business page.
We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content.
There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.
In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.
Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.
Instagram for business
This online Instagram for Business E-Learning course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness.
You’ll learn how to set up an account and build and optimise a Business Profile during this Instagram for Business online course.
The Instagram for Business online course will cover the kind of content to post and how to enhance effectiveness with photos and videos.
There’s information on how to respond to comments, use direct messaging and repost user-generated content relevant to your brand to keep your audience engaged.
This e-Learning Instagram for Business course will explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account using brand identities, content strategies, hashtags and working with influencers.
You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps and Instagram shop and product tagging during this Instagram for Business online course.
Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to access and use these effectively during this online course.
Finally, the Instagram for Business course will cover how you can use your findings to develop new and more powerful Instagram strategies.
Linkedin for business
The online LinkedIn for Business E-Learning course covers the key aspects and business benefits of LinkedIn – the world’s most popular professional social networking platform.
LinkedIn focuses on business connections and growth and has over 810 million members around the world, spanning 200 countries and territories.
This LinkedIn for Business E-Learning course shows how to join LinkedIn as an individual, a company or an organisation – and the essential steps needed to set up an account, write and optimise an individual LinkedIn Profile using keywords, and produce an impressive Company Page.
This online LinkedIn for Business course will show people, at whatever stage in their career, can use LinkedIn to search and apply for job opportunities, expand their networks and widen their professional reach.
The LinkedIn for Business course will show you the right way to post Status Updates, receive Notifications, join groups and promote your Profile using endorsements and testimonials.
There’s important information on LinkedIn Advertising, including creating and targeting Sponsored Content, Sponsored Messaging, and Text Ads.
As a business, the online LinkedIn for Business course will help you discover how LinkedIn is a highly effective tool for recruitment and researching competitors.
The LinkedIn for Business course will show you how to use LinkedIn for lead generation and brand awareness – and improve internal team collaboration through LinkedIn direct messaging.
Finally, this online LinkedIn for Business course will highlight how to measure your business success on LinkedIn using Profile, Activity and People metrics.
X for business
Twitter is a social media platform used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones.
People also use it for the social aspect – to chat and share information with friends. There is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.